Welcome to THE PROFESSIONAL MEDIA PORTFOLIO OF COOPER DECK
I’m a Creative Media Director & Content Strategist with experience leading projects from concept to distribution. I’ve led teams of editors, producers, social media managers, and content managers to deliver work that drives both brand impact and audience growth.
This portfolio highlights a curated selection of projects, though I’ve overseen thousands more across broadcast, digital, and social platforms. While this is an in-depth look at my creative media work, my experience extends far beyond that—covering leadership, marketing, operations, and additional roles in the sports industry. For a closer look, please review my resume and my story pages of this portfolio.
If there’s a specific type of content you’d like to see that isn’t included here, I’d be happy to share additional examples upon request.
-Cooper Deck
COMMERCIAL PORTFOLIO
Project Boomstik Launch Commercial
Selkirk Sport Brand Anthem National TV Ad
Selkirk Sport / Jack Sock National TV Ad
DOCUMENTARY PORTFOLIO
Game Changers: Selkirk’s Rise From Family Project To Global Innovators
Game Changers: (Episode #3 Trailer)
The Selkirk Sweep: How One Brand Made History On Pro Pickleball’s Biggest Stage
Building Media Networks
When I joined Selkirk, one of my earliest and most impactful projects was building Selkirk TV, the world’s first live streaming and on-demand content app dedicated entirely to pickleball. From the ground up, I helped transform a bold idea into a fully functioning media platform that gave fans a central hub for the sport they love.
In the early stages, I managed the app’s daily operations—overseeing content scheduling, editing, show artwork, and push notifications—while also shaping the creative direction of original programming. This hands-on foundation was crucial in establishing Selkirk TV’s identity and ensuring that viewers experienced consistent, engaging content from day one.
As the platform scaled, I transitioned away from daily execution to focus on leading and growing the media team. I directed a group of editors, content managers, and social specialists, empowering them to run the day-to-day production while I concentrated on long-term growth and strategy. This included negotiating licensing deals with professional pickleball tours, bringing their live streams to Selkirk TV and dramatically increasing the platform’s visibility to a broader audience of fans.
I also monetized the app, building revenue streams that allowed Selkirk TV to not only sustain itself but also drive financial value back to the broader Selkirk brand. At the same time, I oversaw a separate creative media team focused on Selkirk’s brand video production, ensuring that the company’s product storytelling and marketing campaigns worked hand-in-hand with Selkirk TV to strengthen brand recognition and boost sales.
In this leadership role, I positioned Selkirk TV as the “Netflix of pickleball”, expanded its reach through strategic partnerships, and oversaw the launch of the industry’s leading pickleball podcast network. By focusing on both content innovation and business growth, I helped transform Selkirk TV from a pioneering idea into a cornerstone of pickleball culture—scaling its influence, driving revenue, and deepening its impact within the sport.
SOCIAL MEDIA PORTFOLIO